Use a named representation of binding in heap_lang.

We can use a named representation because we only substitute closed values. This
idea is borrowed from Pierce's Software Foundations.

The named representation has the following advantages:
* Programs are much better readable than those using De Bruijn indexes.
* Substitutions on closed terms (where all variables are explicit strings) can
  be performed by a mere simpl instead of Autosubst's asimpl. The performance
  of simpl seems better than asimpl.
* Syntactic sugar refolds better.